Alicia B. Masse is a Partner with RPM Partners and leads the firm’s global automotive restructuring practice. With over four decades of financial, operational, and strategic experience, she advises public and privately held companies—including OEMs and Tier 1 and Tier 2 suppliers—on navigating the most complex issues facing today’s automotive sector.
Alicia brings deep industry expertise into bankruptcy and restructuring projects, along with financial management and operational support. She is known for guiding clients through periods of disruption with clarity and precision, helping them adapt to rapid market changes while maintaining operational stability. Her experience spans both large integrated financial services institutions and advisory firms, where she developed tailored solutions for businesses undergoing transformation.
Alicia frequently speaks at industry forums and client sessions worldwide, offering perspectives shaped by decades of hands-on work in the automotive and manufacturing space. In 2021, Alicia was recognized as one of the Top Women Dealmakers.
Prior to joining RPM Partners, Alicia served as Senior Managing Director with a national financial advisory firm.
SPECIALITIES
Automotive Restructuring
Liquidity Advisory
Strategic Advisory
Bankruptcy Expertise
Financial Oversight
Chief Restructuring Officer
CREDENTIALS
Florida Atlantic University: BBA, Accounting
University of Michigan: MBA, Finance and Strategy
Operational
Operational Turnaround
Launch Readiness Assessment
Program Management Recovery
Value Stream Mapping
Lean Management Implementation
Relocation & Consolidation
Rapid Plant Assessment
Inventory Reduction & Warehouse Optimization
Financial
Liquidity & Cash
Management Solutions
Commercial
Analysis
Financial
Diligence
Restructuring
Advisory
Transaction
Advisory
RPM Partners is a comprehensive turnaround solutions provider offering a 360-degree approach that bridges financial strategy and operational excellence.
EAG RPM Partners LLC is a joint venture with Eisner Advisory Group LLC being one of the joint venture partners. Eisner Advisory Group LLC and EAG RPM Partners LLC are not licensed CPA Firms.
